Case Study
Elevating Product Strategy for a Global Consumer Brand
Introduction
Profile
An iconic consumer brand aimed to cement its burgeoning global stature.
Objective
Develop an analytical product strategy to fuel growth aspirations and guarantee enduring financial yields.
Industry
Omni-channel
Business Size
$2 Billion NZD
Type Of Work
Product Strategy
Challenge
Data Dilemma
Scattered and unlinked data across business operations hindered key insight extraction.
Strategic Void
The lack of a robust product strategy framework and predictive tools made the brand resort to guesswork over data-driven decisions.
Solution
Data Deep Dive
Created an advanced product level data cube spanning ten fiscal years, uncovering critical insights on pricing, seasonality, market product preferences, and category growth trajectories.
Strategic Synthesis
Developed an integrated financial projection model enhanced by visual insights, illuminating scenario driven risks and opportunities, the primary growth drivers and pivotal product strategies.
Results
Financial Feat
Board unanimously approved the product strategy which culminated in the delivery of product and financial targets.
Market Makeover
Key regions evolved into DTC focused markets, achieving the desired DTC to B2B global ratio.
Growth Galore
Main product offerings registered a consistently strong CAGR over half a decade. Star product categories saw sales skyrocket across key markets.
10
x
Rapid growth of key product categories.
Conclusion
Strategic Success
The top-tier acknowledged the transformative power of the reimagined product strategy, embedding it into annual reviews.
Committed to continued excellence, the brand amplified its data capabilities and fortified pivotal teams, ensuring its sustained market dominance and fiscal health.
Long Term Plan
Market Strategy
Customer Strategy
Product / Service Strategy
Bespoke Strategy Projects

We’d love to work with you
Our expertise is your competitive advantage. Let's discuss how we can tailor our strategic solutions to your unique needs and drive lasting growth.