Case Study

Elevating Product Strategy for a Global Consumer Brand

Introduction


Profile​

An iconic consumer brand aimed to cement its burgeoning global stature.​

Objective​

Develop an analytical product strategy to fuel growth aspirations and guarantee enduring financial yields.


Industry​

Omni-channel


Business Size​

$2 Billion NZD


Type Of Work​

Product Strategy


Challenge


Data Dilemma​

Scattered and unlinked data across business operations hindered key insight extraction.​

Strategic Void

The lack of a robust product strategy framework and predictive tools made the brand resort to guesswork over data-driven decisions.

Solution


Data Deep Dive

Created an advanced product level data cube spanning ten fiscal years, uncovering critical insights on pricing, seasonality, market product preferences, and category growth trajectories.

Strategic Synthesis

Developed an integrated financial projection model enhanced by visual insights, illuminating scenario driven risks and opportunities, the primary growth drivers and pivotal product strategies.


Results


Financial Feat

Board unanimously approved the product strategy which culminated in the delivery of product and financial targets.

Market Makeover

Key regions evolved into DTC focused markets, achieving the desired DTC to B2B global ratio.

Growth Galore

Main product offerings registered a consistently strong CAGR over half a decade. Star product categories saw sales skyrocket across key markets.


10

x  

Rapid growth of key product categories.


Conclusion


Strategic Success

The top-tier acknowledged the transformative power of the reimagined product strategy, embedding it into annual reviews.

Committed to continued excellence, the brand amplified its data capabilities and fortified pivotal teams, ensuring its sustained market dominance and fiscal health.

Long Term Plan

Market Strategy

Customer Strategy

Product / Service Strategy

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