#19 AVOID HERDING BEHAVIOUR

The dotcom era taught us hard lessons that are just as relevant today as we navigate the current AI boom. The overhype and overvaluation of dotcoms, driven by a rush to capitalise on new technology, led to a devastating market crash. The parallels with AI are clear—enthusiasm can easily cloud judgment.

In both cases, the absence of a clear, sustainable strategy led many to pursue growth at any cost, neglecting the fundamentals like real-world applicability and value creation. Speculative investments fueled by herd mentality only amplify the risks.

AI, like dotcoms, is just another tech breakthrough. To truly harness its potential, we must avoid the mistakes of the past. Thorough evaluation, expert advice, and a robust strategy are critical. Rather than jumping on the bandwagon, focus on how AI can genuinely add value to your business. This disciplined approach will ensure that we create lasting value and avoid the pitfalls that brought down so many during the dotcom bubble.

If you're interested in how AI and other cutting-edge technology can be applied within your business context across data, finance, and strategy domains for better business performance, decision-making, and value creation, be sure to reach out to our team at Enlite.